About Us


Action General Trading & Contacting Company W.L.L (ATC) formerly known as Action Franchising General Trading & Contracting Company was established in 2003 and since then provide quality products, reliable services & be the professional marketing partner.

ATC is a subsidiary of Action Group Holdings.

We are expanding and are diversified into the fields of FMCG (Food and Non-Food), Fragrance and Cosmetics, F&B, OTC Pharma & Tobacco products.

We strive to innovate and adapt to the changing trends and requirements of the consumers.

With its professional approach, dedicated service and innovative marketing strategies, the company has grown to a level where it is a reliable Trading Partner.

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